Sell Gold in Johannesburg – Turn Gold Jewelry & Coins into Instant Cash

If you are asking yourself, “Where can I sell gold in Johannesburg and know I am getting a fair price?”, Pot of Gold is here to help. We are specialist gold buyers based in Melville, Johannesburg, serving clients from across Gauteng who want to turn unwanted gold jewelry, coins, bullion and broken pieces into immediate cash.

Our process is simple and transparent. You bring your gold to our secure office, we test and weigh it in front of you, explain the purity and current gold price, and then make a clear offer. If you accept, you receive cash on the spot. If you prefer not to sell, your items are handed back with no pressure.

Whether you are clearing out a jewellery box, selling an inheritance, downsizing a collection of coins or simply need money for an urgent expense, Pot of Gold gives you a professional, safe way to sell gold for cash in Johannesburg.

Why Sell Gold to Pot of Gold?

• Licensed, trusted buyers: We are a long‑established, licensed gold buying business with a permanent office in Melville.
• Instant cash payments: When you decide to sell, we pay cash immediately – no waiting for EFTs or long clearance times.
• Transparent testing: All testing and weighing is done in front of you with clear explanations, so you understand how every Rand is calculated.
• Market‑linked prices: Our offers are based on the live gold price in Rand per gram and the purity of your items.
• Safe, discreet environment: Consultations take place in a secure office, not on the street or in a crowded shop.
• Friendly, personal service: You deal directly with Neil, the owner, who will answer your questions and make sure you feel comfortable.

What Can You Sell for Cash?

When people think about selling gold they usually picture a few old rings or a broken chain, but there are many different types of items that we buy every day. If it contains real gold, we will gladly evaluate it:

• Gold jewellery: Engagement rings, wedding bands, dress rings, chains, bracelets, bangles, pendants and earrings in 9k, 14k, 18k, 22k or 24k.
• Broken and damaged items: Snapped necklaces, worn‑out clasps, single earrings, pieces missing stones and tangled chains.
• Gold coins: Krugerrands and other investment coins, as well as older coins that contain gold even if they are no longer in circulation.
• Gold bars and bullion: Investment bars and wafers from recognised mints and refiners.
• Scrap and dental gold: Old crowns, fillings, gold wire and manufacturing off‑cuts.

If you are unsure whether something is real gold, bring it along. There is no charge for testing, and you are not obliged to sell if the item turns out to be valuable.

How Our Sell Gold Process Works

1. Contact us: Call or WhatsApp Neil on 0827009336 to discuss what you would like to sell and confirm our current buying rates.
2. Visit our Melville office: Come to 9 Mainroad, Melville, Johannesburg. We are centrally located and easy to reach from most parts of Gauteng.
3. Testing and weighing: We test the purity of each item and weigh it on a calibrated jewellery scale where you can see the display.
4. Receive a cash offer: We calculate a clear cash offer based on the weight, purity and live gold price, less a transparent buying margin.
5. Get paid instantly: If you accept the offer, we pay your money immediately in cash. If you decline, we return your gold with no hard feelings.

How We Calculate the Price When You Sell Gold

Understanding how your gold is valued will help you feel confident when you decide to sell. At Pot of Gold, we calculate your payout using three main factors:

• Purity (karat): Gold jewellery is usually marked with a karat stamp such as 375, 585, 750 or 916, which shows the percentage of pure gold in the alloy. We confirm this with proper testing.
• Weight: After testing, items are weighed in grams on a calibrated scale. The more grams of pure gold you have, the more you are paid.
• International gold price: We work from the current gold price in Rand per gram on the day of your visit and apply a fair buying rate.

Because we focus on transparent pricing, we explain each step and show you how we arrive at the final number. You will always know how much you are being paid per gram of pure gold.

Tips to Get the Best Price When You Sell Gold

There are a few simple things you can do before visiting any buyer that will help you feel more prepared and confident:

• Gather all your pieces together: Small items add up quickly. Look through drawers, jewellery boxes and old containers for anything you no longer wear or need.
• Separate obvious costume jewellery: Set aside pieces you know are not gold to save time, but bring anything you are not sure about so we can test it.
• Decide what has sentimental value: If certain rings or chains are special to you, think carefully before you sell them. We never pressure you to part with sentimental items.
• Bring your ID: South African law requires a valid ID or driver’s licence when selling precious metals.
• Compare like‑for‑like offers: If you get quotes from multiple buyers, make sure you compare based on weight, purity and the price per gram, not just the total number.

Who We Help – Individuals, Families & Small Investors

People choose to sell gold in Johannesburg for different reasons. Some need cash for an emergency or to pay off a debt. Others want to declutter and turn old jewellery into something more useful. Small investors sometimes decide to cash in part of their gold holdings when the price is favourable.

Whatever your situation, we treat every client with respect. You will never be rushed, judged or pushed into a decision. Our role is simply to explain your options clearly so that you can make an informed choice about whether to sell your gold.

Frequently Asked Questions About Selling Gold

Is there a minimum or maximum amount of gold I can sell?

No. You can bring a single ring, a few small items or a larger collection of coins and jewellery. For very large transactions we may schedule additional time, but the process remains the same.

Can I get a price over the phone?

We can explain how our pricing works and give you an indication of the current gold price, but we must test and weigh your actual items in person before making a firm offer.

Do you buy gold from outside Johannesburg?

Most of our clients visit our office in person, but many come from outside the city, including the East Rand, West Rand, Pretoria and surrounding areas. If you are travelling far, contact us before you come so we can schedule a convenient time.

What happens if I decide not to sell?

You are under no obligation to sell your gold. If you do not like the offer or change your mind, we simply hand your items back to you.

How do I start the process to sell gold to Pot of Gold?

Starting is easy. Call Neil on 0827009336, send a WhatsApp message using the button on this page, or visit our office at the address below. We will answer your questions and guide you through every step.

Address: 9 Mainroad, Melville, Johannesburg, 2109
Phone: 0827009336
Email: [email protected]